05:06:38 pm on January 11, 2007 |
Next-generation online behavioural analysis software that measures user interaction with Web 2.0 through to traditional offline channels .
Foviance, the expert in online experience management, has set a marker for the web analytics industry today with its launch of WebAbacus 5.2 – a customisable analytics tool that is fully compatible with Web 2.0.
The tool measures the impact of Web 2.0 on other marketing channels by combining log and tag data with web data. This enables marketers to evaluate the effect of emerging marketing channels such as blogs, podcasts and video streaming.
This ‘hybrid’ analysis includes the ability to additionally tag affiliate sites and pay-per-click activity, so that marketers can see at a glance which channels are performing the best. Non-web data such as TV, radio and print can also be integrated to ensure that reports offer a complete picture of a brand’s marketing and advertising activity.
A key feature of Foviance’s new web analytics tool is Post Hoc Analysis, which removes the need for clients to predefine the data categories that they wish to be analysing. At any point in time, WebAbacus 5.2 clients can alter their analysis requirements, and data categories can be extended easily.
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