Official Michael Fomkin Blog

  • 02:57:16 pm on January 17, 2007 | 0

    Women enjoy role-playing games – video games, that is.
     
    Attempting to broaden the market of its video-games titles and with women gamers in mind, Electronic Arts Inc. announced yesterday a new line of video games called The Sims Stories.
     
    Earlier Sims games target a broader audience than most games as half of those who play it are female – unlike most commercial video games whose audiences are mostly male.
     
    “Just like women have a taste in all kinds of movies and books, the same is also true for video games,” said Danielle Parr, executive director of the Entertainment Software Association of Canada. “They like puzzle games.
     
    “But that’s not to say women don’t like first-person shooter games.”

    source

    Tags: tailored | video | Taste | puzzle | Games | Director | audience | stories | Sims | Michael Fomkin | entertainment | Culture | business

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