07:07:18 pm on January 18, 2007 |
LONDON: “FIFA 07,” a video game for soccer fans, costs around €50 in Europe. In South Korea, five million players have downloaded the online version free — yet Electronic Arts, the publisher, is cheering them on.
Realizing that it was impossible to sell “FIFA Online” in a country where piracy is rampant, Electronic Arts started giving away the game last spring. Once the players were hooked, the company offered for sale ways to gain an edge on opponents; extending the career of a star player, for instance, costs less than $1. Since May, Electronic Arts has sold 700,000 of these enhancements.
The human quest for something for nothing may be inevitable, said Gerhard Florin, executive vice president for international publishing at Electronic Arts in Geneva, “but now at least we have a way to monetize it.”Advertisements