Official Michael Fomkin Blog

  • 07:07:18 pm on January 18, 2007 | 0

    LONDON: “FIFA 07,” a video game for soccer fans, costs around €50 in Europe. In South Korea, five million players have downloaded the online version free — yet Electronic Arts, the publisher, is cheering them on.
    Realizing that it was impossible to sell “FIFA Online” in a country where piracy is rampant, Electronic Arts started giving away the game last spring. Once the players were hooked, the company offered for sale ways to gain an edge on opponents; extending the career of a star player, for instance, costs less than $1. Since May, Electronic Arts has sold 700,000 of these enhancements.
    The human quest for something for nothing may be inevitable, said Gerhard Florin, executive vice president for international publishing at Electronic Arts in Geneva, “but now at least we have a way to monetize it.”


    Tags: supported | pushes | content | concept | Advertising | Technology | South Korea | London | internet | GENEVA | FIFA | Europe | ELECTRONIC | arts


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: