10:59:42 pm on January 29, 2007 |
Riding on the success of a nine-month-old revamped marketing campaign, Hewlett-Packard is set to drop the big bucks on the year’s largest advertising venue: Super Bowl XLI.
The PC maker, based in Palo Alto, Calif., expects to announce on Jan. 29 plans to run its first-ever ad during the event. While HP (HPQ) isn’t disclosing the cost, in general the rate for a 30-second spot during the Feb. 4 game is more than $2.5 million. HP’s ad is one of four new TV ads that are part of a larger campaign using the tagline “The computer is personal again.”Advertisements