Official Michael Fomkin Blog

  • 04:05:37 pm on February 5, 2007 | 0

    Unless you have been walking around with your eyes closed, and your head encased in a block of concrete, with a blindfold tied round it, in the dark – unless you have been doing that, you surely can’t have failed to notice the current Apple Macintosh campaign starring David Mitchell and Robert Webb, which has taken over magazines, newspapers and the internet in a series of brutal coordinated attacks aimed at causing massive loss of resistance. While I don’t have anything against shameless promotion per se (after all, within these very brackets I’m promoting my own BBC4 show, which starts tonight at 10pm), there is something infuriating about this particular blitz. In the ads, Webb plays a Mac while Mitchell adopts the mantle of a PC. We know this because they say so right at the start of the ad.

    Source: guardian.co.uk

    Tags: WEBB | Technology | mitchell | comment

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