04:07:51 pm on February 5, 2007 |
Everyone is familiar with the famous search phrase “Miserable Failure” which returned a result of George Bush’s biography on the White House website. This was done by some SEO Work which built up a good amount of links with the anchor text “Miserable Failure” pointing to George Bush’s biography.
Google received a ton of heat from the white house (as well as a ton of press) by removing that result. However, Google refused to modify their results by hand, since that would be cheating the algorithm. Many other Google Bombs were created and Google still did nothing to fix the results.
So a few years later, Google finally came to their senses and modified their algorithm to find Google Bombs and make them ineffective. I would guess that Google modified their algorithm to find the following factors to find Google Bombs:
1. A good amount of links with exact same text
2. These links are linking to pages with no related content to the keyword
3. The amount of queries that keyword is gettingAdvertisements