09:31:30 pm on February 13, 2007 |
UPDATE: Ghosemajumder has clarified that my assumptions of less than 2% should be based on “invalid clicks”, which means the actual number is more likely just a fraction of one percent!
Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex.
For those of you short on patience or time, here’s the revealing information gleaned from my conversation with Ghosemajumder:Advertisements