Official Michael Fomkin Blog

  • 11:59:36 am on April 11, 2007 | 2

    NEW YORK, April 10 /PRNewswire/ — Graffiti art and street design collide in the new End to End footwear collection, unveiled today by adidas Originals and Foot Locker. These unique, original designs were crafted by seven of the world’s most celebrated graffiti masters — from the United States, the United Kingdom, Germany, Italy and France — who were brought together in a collaborative effort to create a unique style that takes their artwork from the sketchbook to the streets. The artists were on hand to paint a full-size replica subway car to demonstrate their craftsmanship, while showcasing their creativity and artwork, from end-to-end.
     
    Available exclusively at Foot Locker stores globally, the End to End Collection features the All City Collection, the Burner Collection and the King’s Collection.
     
    “Together with Foot Locker, we were able to create a ‘think tank’ where these artisans could amplify their creativity and design one of our most vibrant collections to date,” says Liad Krispin, Head of adidas Trend & Lifestyle Marketing/US. “Never before has a project like this taken place where the collection is designed alongside developers to ensure that the product correctly represents the artist, their style and their artwork.”
     
    The End to End Project: A Unique Collaboration

    Source: sev.prnewswire.com

    Tags: unique | artwork | Adidas | unveil | United Kingdom | sole | New York | Michael Fomkin | locker | Italy | graffiti | Germany | France | footwear | Culture | collection

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